Google and the Snowden Revelations

Canada should quickly follow in Brazil's footsteps in investigating Snowden's allegations that Google gave full access to all its data for NSA. The implications on Canada's national security should be paramount unless ...

The Security Minister resigns before light is shed to the public as to the Harper's government solution to losing their Internet Surveillance bill ... get the US to do it and its co-operating American corporate partners (Google, Facebook, Microsoft ...).

Incidentally, didn't Google just come into Canada's parliament building to take pictures of the inside. I hope they haven't technical glitches like the last time when they accidentally captured everybody's home network passwords ...

Didn't Google just deliver a search platform for Canadian data banks. I thought the government just unveiled the new data retrieval portal. I wonder ... how much access to Canadian data did Harper's government give the search engine, hopefully not full clearance to all our country's secrets.

Doesn't the Harper government seem a bit too friendly with Google lately?

SEO Ethics Advocacy

I have been involved with search engine marketing ethics advocacy work for many years now. Originally visible on Usenet search engine groups and industry specific forums as my "canadafred" persona. I think I raised a bit of hell over the years.

SEO Ethics According to Toronto SEO Consultant


I discovered a need to promote white hat SEO from watching years of human suffering indirectly inflicted by grey-black hat search engine optimizers. This came particularly to the forefront of my conscience when search engine revenue went mainstream and Third World countries starting cashing in at the expense of Canadian business owners and their country's children (due to lack of enforceable child labour laws). Link building in particular became a highly outsourced SEO strategy because of the madness Google PageRank technology created.

As far as I'm concerned, advocating for SEO ethics is basically argueing the need to practice white hat search engine optimization and working with what's within your control - your web pages and their content.
  1. Uses only the purer form of white hat SEO meaning the strategy focuses on optimizable web page components and mostly leaves off-site influences sort themselves out.
  2. There are no link building efforts made aside from harnassing a poweful internal linking structures
SEO expert balancing and smoking
Toronto SEO expert relaxed and smoking with rock balancing
Since 1994 I have been optimizing web site for Toronto and area business in a variety of Internet sectors.

Fred Joly SEO Consultant

I am a search engine optimization consultant based in Newmarket Ontario Canada. I've decided to come out of retirement to help out a few Newmarket and Toronto businesses get their Internet marketing on track.
Fred Joly is an SEO ethics advocate and social justice advocate
SEO Ethics and Social Justice Advocate

I have been in the industry since 1994. That's a long time ago in the search engine game. Things in SEO have changed over the years.

Canadian SEO Industry Leader

I have been a leader the industry pretty much since the beginning. I've been employed to consult in a wide variety of markets sectors including engineering, tourism, gift shops, real estate ... even recruited by a number of Canadian universities and international corporations.

I stay abreast search engine optimization and most other Internet marketing trades as moderator and featured poster of one of the largest IT forums on the Internet, now with over 1,000,000 members.

I presently serving as SEO consultant with a handful of clients in the Greater Toronto Area (GTA).